Dr. Bronner’s famous magic soaps are now even more bewitching for the conscious consumer. The company set a goal to make 95% of the ingredients it uses in its soaps and lotions fair trade. With the addition of fair trade olive oil, one of the main ingredients in the soaps, the company has achieved its goal. The olive oil is sourced from the Holy Land where olives have been grown organically for centuries, about which Israeli born Dr. Bronner would be proud. Palestinian fair trade olive oil cooperative Canaan Fair Trade will provide the vast majority of the oil and a small portion will come from Sindyanna, a particularly special organization as its laborers includes both Arab and Jewish women. Both cooperatives support the peaceful coexistence of Arabs and Israelis.

Dr. Bronner’s is an exceptionally cool company. Alicia and I use their Tea Tree Oil soap and love it. The soaps consist of all organic, and now fair trade, oils and while they do not use chemical lathering agents they lather up better than any soap I’ve ever used, which is part of the magic I guess. The stuff goes a long way, one 32 oz. bottle will last you many many months. I even use it as my shampoo and it can also be used to treat a special someone to an aromatic and skin-healthy massage.

Dr. Bronner’s made this video to announce the new fair trade olive oil and proudly introduce their new partner cooperatives.